Finding your loyalists where they find community

We live in a world with endless choice and unabated ads. These days, consumers have so many options to choose from—whether that’s what sunscreen to use or which brand of toothpaste to buy. This has created a culture of trialism. In fact, 71% of consumers switched brands at least once in the past year.¹

With constant temptation and more competition for consumer’s attention, those loyal to your brand are more valuable than ever before. Increasing retention by just 5% can equal an upwards of 95% increase in profit.² The real value then, it seems, is retaining and nurturing your most loyal fans. So…where are they? 

You can find them on Reddit.

Redditors are the most loyal consumers of everyday goods

When compared to all other social platforms, redditors reign in having the most loyal audience. 79% of redditors agree that “once I find a brand I like, I stay loyal to that brand”. That is 10% higher than the competitive set, and #1 overall.³

These redditors are creatures of habit. Regular Reddit users also have the highest repeat purchase behavior, and are 10% more likely to shop at the same store, or the same brand most of the time or every time in the last 6 months compared to the competitive set.³

Find your people where loyalty is shaped

It’s important to note that people aren’t monoliths. We know that people in general aren't going to be decided on every product in every category. While they have brands they’re loyal to, there are a whole lot of other categories that they’re still undecided on, too.  

For those undecided, Reddit helps convert those on the fence from one-time tryers to lifelong buyers.