Reddit is where small businesses grow

Reach people who want to hear from your small business with ads in communities they trust. Sell your products, drive traffic to your site, or just get in front of new people—Reddit ads can help your business grow.

90%

of people trust Reddit for product and brand recommendations.¹

69%

of Redditors respect when brands make an effort to participate on the platform.²

Advertise on Reddit

upliftdeskofficial

•

Promoted

ago

Work from home like a boss. UPLIFT Desk is the #1 rated standing desk. Free shipping, free returns, 15 year warranty.

https://www.upliftdesk.com/standing-desks/Shop Now

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upliftdeskofficial

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Quick steps to launch your first campaign

Reddit is a unique social media experience. Each Reddit user is here for the community they find here, and your ads are a part of that. Getting started is simple—your Reddit ad will be up and running in no time if you follow these steps.

caliber-justin

•

Promoted

ago

Hi, I’m one of the founders of Caliber, a 100% free strength training app with no ads, no paywalls, and no 3rd party tracking.

Hi reddit,

My name is Justin Fauci and I'm one of the founders of Caliber.

First of all, yes, this is an ad. I've been active on reddit for over 8 years and I don't like ads either, so sorry for invading your feed.

But we've been hard at work for years building the Caliber workout app and I want to get the word out.

More importantly, I want to help people get better results from their fitness routines. Or even just discover a really cool workout app built by people who are in love with strength training.

Now onto the good stuff.

Caliber is a workout app for iOS and Android with evidence-based workout plans, seamless tracking, lessons on strength training and nutrition, specialized metrics, Apple Health & Google Fit integration, and more.

The app is 100% free with no ads, no paywalls, and no 3rd party tracking (see "How do you make money?" below).

What's included:

Evidence-based workout plans. Caliber workouts are based on fundamental principles of strength training. Think compound lifting, progressive overload, proper rest times, mastery over variety, etc.

Don't want to use our pre-built plans? No problem, you can still track your own in the app.

Workout tracking. Easy entry for sets and reps, quick access to historical exercise data, one-tap autofills, exercise substitutions, and custom notes for each exercise (I like to use this to keep track of the power rack setup for specific exercises).

Detailed instructions for 500+ exercises. Nearly every exercise in our database has detailed written instructions, a short video showing the form, and “takeaways” that you can use as a quick reminder on the most important form pointers to remember.

A bunch of exercises have more detailed videos with breakdowns on setup and movement, and we're continuing to work on expanding these.

Strength Score and Strength Balance metrics. People tend to get hung up on scale weight, especially when you're trying to both build muscle and lose fat. We created Strength Score as a way to measure relative strength, or in other words, how strong you are relative to your body weight. It's a great way to measure your progress that goes beyond just looking at the scale.

Strength Balance shows you how well-balanced you are across major muscle groups.

Weekly lessons. It's not enough to just blindly follow a workout plan, it's important to understand some basic principles around training and nutrition to ensure that you keep making progress. Education is a big part of what we do, and helps people from getting sidetracked by the latest fitness fads.

Data integrations. The app syncs with both Apple Health and Google Fit, allowing us to pull in data from nutrition tracking apps (i.e. Cronometer), step counts, body stats, and cardio workouts not logged directly in Caliber. This means you can see all of your fitness data in one place.

Groups. This is a new social feature we've been working on that allows you to work out virtually with friends, seeing real-time workout activity and PRs. Kinda like Discord but built for fitness. This feature is in its early days but we're already having a lot of fun with it.

If the app is free, how do you make money?

I get it, the whole "If you're not paying for the product, you are the product" thing. But that's not how we work. We don't have any ads in the app at all, nor do we lock off any functionality.

If you're on iOS, you won't even see the dialogue box that asks you whether or not you want to allow this app to track you. That's because we don't even have the framework that allows for this type of tracking in our codebase (IDFA for those of you who care).

The way we make money is that a small percentage of our users choose to pay for Caliber online coaching. For people who want additional motivation, more personalized guidance for their fitness goals, or are working around specific injuries or limitations, coaching is a great option. But it is absolutely not required to use the free app.

Next Steps

Come join us over at r/caliberstrong.

There, you'll find instructions for downloading the app, tips to get started, and personal help from me and the Caliber team.

We'd also love your help.

We've come a long way with the app, but we're not even close to being finished yet, and we'd really appreciate your feedback on how we can make it even better.

If you just want to download the app without joining the sub, you can find it here: https://caliber.app.link (or search for Caliber on the Apple App Store or Google Play Store).

Feel free to comment if you have any questions!

‍

Hi reddit,

My name is Justin Fauci and I'm one of the founders of Caliber.

First of all, yes, this is an ad. I've been active on reddit for over 8 years and I don't like ads either, so sorry for invading your feed.

But we've been hard at work for years building the Caliber workout app and I want to get the word out.

More importantly, I want to help people get better results from their fitness routines. Or even just discover a really cool workout app built by people who are in love with strength training.

Now onto the good stuff.

The app is 100% free with no ads, no paywalls, and no 3rd party tracking (see "How do you make money?" below).

What's included:

Don't want to use our pre-built plans? No problem, you can still track your own in the app.

A bunch of exercises have more detailed videos with breakdowns on setup and movement, and we're continuing to work on expanding these.

Strength Balance shows you how well-balanced you are across major muscle groups.

If the app is free, how do you make money?

I get it, the whole "If you're not paying for the product, you are the product" thing. But that's not how we work. We don't have any ads in the app at all, nor do we lock off any functionality.

Next Steps

Come join us over at r/caliberstrong.

There, you'll find instructions for downloading the app, tips to get started, and personal help from me and the Caliber team.

We'd also love your help.

We've come a long way with the app, but we're not even close to being finished yet, and we'd really appreciate your feedback on how we can make it even better.

If you just want to download the app without joining the sub, you can find it here: https://caliber.app.link (or search for Caliber on the Apple App Store or Google Play Store).

Feel free to comment if you have any questions!

‍

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caliber-justin

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page visit

User lands on your landing page

view content

User lands on a specific webpage, like a product page

User performs a search query

add to cart

User adds a product to the shopping cart

add to wishlist

User adds a product to a wishlist

purchase

User completes a purchase

lead

User submits information expressing interest in the advertise product/offer

User completes a registration or sign up form

custom

Additional user actions outside of the predefined standard events

Strategize

Reddit offers solutions for every goal, from brand awareness to consideration and conversion. Promoted Posts and Conversation Placements are our two core ad formats. When you combine a promoted post with another ad in the comment section, you can get better results at a better price, since you’ll reach more people.

Make your ads

The trick to powerful Reddit marketing for any small business is leaning into what makes you unique. That means being as authentic and transparent as possible.
‍
Your content should lean into Reddit and community lingo where it makes sense. Be prescriptive about who you are, what you’re selling, and what you want your audience to do next. Check out our creative best practices for a much deeper dive.

caliber-justin

•

Promoted

ago

Hi, I’m one of the founders of Caliber, a 100% free strength training app with no ads, no paywalls, and no 3rd party tracking.

Hi reddit,

My name is Justin Fauci and I'm one of the founders of Caliber.

First of all, yes, this is an ad. I've been active on reddit for over 8 years and I don't like ads either, so sorry for invading your feed.

But we've been hard at work for years building the Caliber workout app and I want to get the word out.

More importantly, I want to help people get better results from their fitness routines. Or even just discover a really cool workout app built by people who are in love with strength training.

Now onto the good stuff.

The app is 100% free with no ads, no paywalls, and no 3rd party tracking (see "How do you make money?" below).

What's included:

Don't want to use our pre-built plans? No problem, you can still track your own in the app.

A bunch of exercises have more detailed videos with breakdowns on setup and movement, and we're continuing to work on expanding these.

Strength Balance shows you how well-balanced you are across major muscle groups.

If the app is free, how do you make money?

I get it, the whole "If you're not paying for the product, you are the product" thing. But that's not how we work. We don't have any ads in the app at all, nor do we lock off any functionality.

Next Steps

Come join us over at r/caliberstrong.

There, you'll find instructions for downloading the app, tips to get started, and personal help from me and the Caliber team.

We'd also love your help.

We've come a long way with the app, but we're not even close to being finished yet, and we'd really appreciate your feedback on how we can make it even better.

If you just want to download the app without joining the sub, you can find it here: https://caliber.app.link (or search for Caliber on the Apple App Store or Google Play Store).

Feel free to comment if you have any questions!

‍

Hi reddit,

My name is Justin Fauci and I'm one of the founders of Caliber.

First of all, yes, this is an ad. I've been active on reddit for over 8 years and I don't like ads either, so sorry for invading your feed.

But we've been hard at work for years building the Caliber workout app and I want to get the word out.

More importantly, I want to help people get better results from their fitness routines. Or even just discover a really cool workout app built by people who are in love with strength training.

Now onto the good stuff.

The app is 100% free with no ads, no paywalls, and no 3rd party tracking (see "How do you make money?" below).

What's included:

Don't want to use our pre-built plans? No problem, you can still track your own in the app.

A bunch of exercises have more detailed videos with breakdowns on setup and movement, and we're continuing to work on expanding these.

Strength Balance shows you how well-balanced you are across major muscle groups.

If the app is free, how do you make money?

I get it, the whole "If you're not paying for the product, you are the product" thing. But that's not how we work. We don't have any ads in the app at all, nor do we lock off any functionality.

Next Steps

Come join us over at r/caliberstrong.

There, you'll find instructions for downloading the app, tips to get started, and personal help from me and the Caliber team.

We'd also love your help.

We've come a long way with the app, but we're not even close to being finished yet, and we'd really appreciate your feedback on how we can make it even better.

If you just want to download the app without joining the sub, you can find it here: https://caliber.app.link (or search for Caliber on the Apple App Store or Google Play Store).

Feel free to comment if you have any questions!

‍

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caliber-justin

Promoted

Install the Reddit Pixel

When you install the Reddit pixel, you gain the ability to see your customer’s journey, from someone seeing your ad on Reddit to making a purchase on your website. You can use that information to optimize as you go—we wouldn’t recommend you launch a campaign without it.

Visit the help center for installation instructions, and don’t hesitate to speak with an expert if you need more support.

Target your audience

Audience targeting on Reddit consists of interests, communities, and keywords. Reach the most people in your target audience with interest targeting, or niche down by targeting specific communities and keywords. You can also use your own data to reach people who are already customers.

Define your budget

You have two options when it comes to budgeting: a daily budget and a lifetime budget. A daily budget puts a cap on the amount of money you’ll spend each day—we recommend starting with $5. A lifetime budget puts a cap on the budget for the lifetime of your campaign—we recommend starting with $160.

Set your bidding strategy

Reddit is an auction-based social media platform, which means you bid against other businesses for the chance to show your ad to a relevant audience. We recommend you let us make sure you get the best bang for your buck with our autobidding feature. If you want to take the wheel, align your bidding strategy with your campaign objective.

Optimize as you go

Your best bet for success is to let your ads run for a while—more time on the platform means more data collected. That means better recommendations for improving performance. Once you’ve collected some data, look for trends across platform, audience, placement in a specific Reddit community, and creative.

Ideas for Small Businesses

Sometimes it’s hard to look at the blank page and wait for that creative stroke of genius. Get inspired by these Reddit small business campaigns that have already been successful on our platform.

upliftdeskofficial

•

Promoted

ago

Reviewed by Wirecutter as one of the best standing desks. Height adjustable desk with over 200 desktop choices. Free shipping, free returns with free return shipping, and 15 year warranty.

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upliftdeskofficial

Promoted

Uplift Desk

Uplift Desk worked with Reddit to support their growth strategy for their ergonomic, adjustable standing desks. Their video ad ran in multiple subreddits, and was the highest performing creative contributing to the lowest cost-per-acquisition (CPA).

Read the case study

MovieSuggestions

caliber-justin

•

Promoted

ago

Hi, I’m one of the founders of Caliber, a 100% free strength training app with no ads, no paywalls, and no 3rd party tracking.

Hi reddit,

My name is Justin Fauci and I'm one of the founders of Caliber.

First of all, yes, this is an ad. I've been active on reddit for over 8 years and I don't like ads either, so sorry for invading your feed.

But we've been hard at work for years building the Caliber workout app and I want to get the word out.

More importantly, I want to help people get better results from their fitness routines. Or even just discover a really cool workout app built by people who are in love with strength training.

Now onto the good stuff.

The app is 100% free with no ads, no paywalls, and no 3rd party tracking (see "How do you make money?" below).

What's included:

Don't want to use our pre-built plans? No problem, you can still track your own in the app.

A bunch of exercises have more detailed videos with breakdowns on setup and movement, and we're continuing to work on expanding these.

Strength Balance shows you how well-balanced you are across major muscle groups.

If the app is free, how do you make money?

I get it, the whole "If you're not paying for the product, you are the product" thing. But that's not how we work. We don't have any ads in the app at all, nor do we lock off any functionality.

Next Steps

Come join us over at r/caliberstrong.

There, you'll find instructions for downloading the app, tips to get started, and personal help from me and the Caliber team.

We'd also love your help.

We've come a long way with the app, but we're not even close to being finished yet, and we'd really appreciate your feedback on how we can make it even better.

If you just want to download the app without joining the sub, you can find it here: https://caliber.app.link (or search for Caliber on the Apple App Store or Google Play Store).

Feel free to comment if you have any questions!

‍

Hi reddit,

My name is Justin Fauci and I'm one of the founders of Caliber.

First of all, yes, this is an ad. I've been active on reddit for over 8 years and I don't like ads either, so sorry for invading your feed.

But we've been hard at work for years building the Caliber workout app and I want to get the word out.

More importantly, I want to help people get better results from their fitness routines. Or even just discover a really cool workout app built by people who are in love with strength training.

Now onto the good stuff.

The app is 100% free with no ads, no paywalls, and no 3rd party tracking (see "How do you make money?" below).

What's included:

Don't want to use our pre-built plans? No problem, you can still track your own in the app.

A bunch of exercises have more detailed videos with breakdowns on setup and movement, and we're continuing to work on expanding these.

Strength Balance shows you how well-balanced you are across major muscle groups.

If the app is free, how do you make money?

I get it, the whole "If you're not paying for the product, you are the product" thing. But that's not how we work. We don't have any ads in the app at all, nor do we lock off any functionality.

Next Steps

Come join us over at r/caliberstrong.

There, you'll find instructions for downloading the app, tips to get started, and personal help from me and the Caliber team.

We'd also love your help.

We've come a long way with the app, but we're not even close to being finished yet, and we'd really appreciate your feedback on how we can make it even better.

If you just want to download the app without joining the sub, you can find it here: https://caliber.app.link (or search for Caliber on the Apple App Store or Google Play Store).

Feel free to comment if you have any questions!

‍

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caliber-justin

Promoted

Caliber Fitness

Caliber Fitness used a Megathread written by the business owner to reach their target audience in relevant subreddits. They grabbed their audience’s attention with a live, relatable, and transparent conversation.

Read the case study

MovieSuggestions

tasteseggcellent

•

Promoted

ago

Eggcellent only comes in an eggstra large bottle

Nutrients found in the yes, milady product

Common ways to use yes,milady! product on food

Instructions on using yes, milady's product on tofu scramble

https://www.yesmilady.us/eggcellent Learn More

One-and-done tofu quick scramble spice mix

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tasteseggcellent

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Yes! Milady

User-generated content helped Yes, Milady! secure stellar results with Reddit. Those results prompted them to stop all other paid ads and shift their budgets to Reddit.

Read the case study