Up x Reddit

tl;dr

The digital bank helping young people “feel good about money” felt great about Reddit’s Front-Page Takeovers, driving increased awareness and consideration across its key Gen Z audience.

51%

Increase in on-site, ad-driven conversions MoM. Reddit FPTOs were the main contributor

2x

Higher monthly landing page sessions versus Facebook

3x

Higher average time on site for landing page sessions versus Snapchat or TikTok

Sources:

Reddit & Client Internal

Seb Neylan

Growth Marketing, Up

Seb Neylan

"Reddit's the original 'front page of the internet', especially for those a bit more tech-savvy. At a macro level, we knew it had the national scale we needed to hit our reach objectives and get in front of those who weren't already aware of Up. At a micro level, there were already some meaty, honest conversations happening on the platform about particular in-app features people loved and our awesome, local customer support. It made sense to build further on this existing organic activity while expanding beyond those core ‘money'-related interest areas."