Lucozade came to Reddit to drive awareness and engagement around their Halo Infinite, Season 2 contest, in which they gave away 2XP and an Xbox Series S each day of the promotion.
With stunning videos featuring Halo Infinite gameplay, Lucozade ran a series of Category Takeovers spanning Reddit’s FPS gaming, Action & Adventure gaming, Next-Gen Console, and eSports communities.
Reddit’s gamers loved the ads, with VCRs exceeding benchmarks in both FPS and Action & Adventure categories.
